senso hair and skin drummoyne De Lorenzo

Australian Haircare Company De Lorenzo celebrates 23 years of success

De Lorenzo, a name synonymous with style, innovation and quality in the Australian haircare industry since 1945 is still celebrating its ongoing success for this, its 23rd year in the business.

Their commitment to excellence was founded by Vincent and Anton De Lorenzo in 1986. A totally Australian owned company with modern cosmetic research and development resources and production plant in Silverwater Sydney, De Lorenzo research and develops all of their product ranges using a unique hair analysis system.

De Lorenzo’s ranges are unique in that they are the only products in the marketplace that are developed and manufactured with the sometimes-harsh Australian climate in mind, giving them an edge of relevance over their competitors. Their product range is naturally based, biodegradable and not tested on animals. All of their products are manufactured using De Lorenzo’s own recycled and rain harvested water system saving millions of litres of water per year.

De Lorenzo now have to their credit ten different product ranges including The Out of Line series, a versatile range of styling products; Tricho Series, designed for conditions of the scalp such as dandruff; Prescriptive series, customised to meet varying levels of dryness and oiliness; Essential Treatments, intensive and restructuring hair treatments; Moisturisers for hair; De Lorenzo Novafusion Colour Shampoo; The Instant Range, versatile haircare and styling products to suit everyone’s haircare needs.

De Lorenzo has also captured the attention of the colour haircare market with the introduction of their Novacolor Professional colour range infused with botanical extracts and the at-home 'support' of Novafusion colour care shampoos. The Novacolor ranges offer long-lasting colour pigment that works to infuse great shine and condition. Novacolor is the only Professional hair colour range developed in Australia specifically for the Australian climate.

Since its beginnings, De Lorenzo has consistently set, not chased, standards in the Australian haircare industry and has long since been respected, loved and trusted by the Australian market as an aspirational brand that ensures results.